Impact of television on national politics
Talmadge discusses the impact of television on politics during his tenure in the United States Senate. Talmadge first used television for political purposes during the 1952 Democratic National Convention. According to Talmadge, the medium of television allowed him to rise to national prominence as a politician and he contends that television had very much revolutionized the ways in which politicians interact with their constituents. His comments reveal the ways in which mass media shaped national politics in the mid-twentieth century.
Citing this Excerpt
Oral History Interview with Herman Talmadge, July 29 and August 1, 1975. Interview A-0331-2. Southern Oral History Program Collection (#4007) in the Southern Oral History Program Collection, Southern Historical Collection, Wilson Library, University of North Carolina at Chapel Hill.
Full Text of the Excerpt
- JACK NELSON:
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What about the impact of mass media?
- SENATOR HERMAN TALMADGE:
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I don't think that there is any doubt but what television today has the
most enormous impact on people's thinking of anything in the country. I
know that most of the time I try to watch the evening news and people
like Huntley-Brinkley report the news, they can omit whatever they want
to and state whatever they want to and they have got fifty million
people watching them and sometimes those fifty million people are too
busy to read a newspaper. That might be the only source of information
they have.
- JACK NELSON:
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And mass communications, and I suppose particularly television, have had
a tremendous amount to do with all the movements that we have been
talking about.
- SENATOR HERMAN TALMADGE:
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No doubt about it.
- JACK NELSON:
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Civil rights and environmental protection and consumerism.
- SENATOR HERMAN TALMADGE:
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That's correct.
- JACK NELSON:
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What about the impact of television, you said on people's thinking? Have
you ever been involved in the Senate in any of the legislation that had
to do with advertising that affects children or violence on television
and so forth?
- SENATOR HERMAN TALMADGE:
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That doesn't come before any of my committees. It goes before the
Interstate and Foreign Commerce Committee that have jurisdiction over
television and radio licenses. We have had some bills, I think, that
have come from the committee, but the Constitution of the United States,
you know, contains the First Amendment and there is a prohibition
against regulation of free speech and freedom of assembly. So, you are
in a difficult area to regulate. Of course, I presume that theoretically
you could regulate it to some degree because we grant the license. And
the television and radio networks would be a little bit different from
the newspapers in that regard. It is extremely difficult to regulate
something of that nature because you get into the First Amendment.
- JACK NELSON:
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How has television changed your own campaigning, Senator?
- SENATOR HERMAN TALMADGE:
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I think that television . . .
- JACK NELSON:
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I know that you still do an awfully lot of the person to person
campaigning.
- SENATOR HERMAN TALMADGE:
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Television, I think, has benefited me more than anything in my political
career. I remember the first nationwide program that I was on at the
Chicago convention in 1952. We were trying to nominate Senator Russell
as the Democratic nominee at that time. It was my first
appearance on "Meet the Press." The
format has changed somewhat since that time. They had a panel of about
nine reporters there asking the questions and I think that I came out
pretty well on it. I got five thousand letters and telegrams as a result
of that one program all over the United States. Some of them said,
"Thirty minutes ago, I wouldn't have traded you for an alley
cat and now I would like to see you as President of the United
States." Prior to that time, the news media could project any
image of me that they wanted to. Most of them were hostile and
Time Magazine particularly would write little snide
things. For the first time it gave me an opportunity to go into the
living rooms and they could see Herman Talmadge as he was and not Herman
Talmadge who had been fabricated by Time Magazine and
some other journalists. So, I think that it gives people an opportunity
to see the candidates themselves, to judge the candidates themselves,
their intelligence, their philosophy and their candor. I think that it
has been enormously beneficial to me.