Evolution of stock car racing with the rise of NASCAR
Johnson talks about the changing nature of stock car racing under the jurisdiction of NASCAR. Johnson does not offer an explanation for why stock car racing became so popular, especially among southern audiences, but he does attribute the growing success of NASCAR to its thriving fan base. According to Johnson, the fans were solely responsible for the growth of NASCAR, though the increasingly important role of sponsorship contributed as well. Johnson also addresses the impact of growth on stock car racing, arguing that it had become less "colorful" which he feared might jeopardize the fan base.
Citing this Excerpt
Oral History Interview with Junior Johnson, June 4, 1988. Interview C-0053. Southern Oral History Program Collection (#4007) in the Southern Oral History Program Collection, Southern Historical Collection, Wilson Library, University of North Carolina at Chapel Hill.
Full Text of the Excerpt
- PETE DANIEL:
-
Awhile ago, we talked about the fifties and you said that when you were
going through it, you probably weren't really aware of how
significant what you were doing was. But when you look back on it now,
you're sitting up here on a race track in Dover, Delaware,
and stock car racing is one of the biggest things in the
country - one of the biggest spectator sports in the whole
country - and it was you and men like you that really got it
started. Do you look back on that as being as significant as say, people
who were starting up rock and roll at the same time or people who were
in the movies like James Dean? How do you see your self in all that?
- JUNIOR JOHNSON:
-
Well, I basically look back over it now, and I can see how my career and
people like Curtis Turner's career, Fireball
Roberts' career, were so devastating in promoting and pushing
racing to the point it is now. We did it with bullishness, use our nerve
to present to the public our skills that people could not understand and
believe that people would do some of the things we was doing. Why would
you want to go out and try to kill yourself to prove that you could
outdrive another guy, or you have the best racing team or the best car,
whatever? To start with, it was like we was all crazy, and we might have
been cause, like I said before, we did it mostly
for fun to start with because we all enjoyed the challenge. And we
didn't make that much money, so the crews, the guys that
we's friends with, would pool their money. We'd
put it all in a car and go see if we could beat the other guy. So it was
definitely a challenge to us more so than the money cause
wasn't that much money in it.
- PETE DANIEL:
-
You think the fans came because they knew that y'all were out
there and you were going to race. Why do you think fans come to watch
it?
- JUNIOR JOHNSON:
-
Well, to start with they came to watch, what I would call, a bunch of
fools. But in the same reality, it was disbelief to the fans that you
could take a car and do with it what we could do with cars. Basically,
we'd run 'em sideways and backwards and about
anyway you wanted to see one, in whatever position you wanted to see it
in. We could get 'em in that position and still save
'em and not wreck 'em a lot of times. A lot of
times we would wreck 'em but it was a disbelief to the fans
to start with, I think. It brought them out to the race track. Then it
become, as time went along, it started to be a sport because it was
their favorite driver against somebody else's favorite
driver. So, it just kept growing. They started following certain people
and going to certain race tracks, seeing what was entertainable to them.
The sport raised itself up. It just kept growing by leaps and bounds.
Then we got television, and it wasn't long before we got
national sponsorship. It's just beyond where anybody ever
thought it would go to. And I don't think it's
close to being over with or how far it'll go.
- PETE DANIEL:
-
Couple of years ago we had another conversation about this, and you made
the statement that it's all been tamed now. And I kind of
picked up in your voice that you were kind of ambivalent about that. You
weren't sure that was all together a good thing or all
together a bad thing.
- JUNIOR JOHNSON:
-
Well, I think it's good that we have a control atmosphere on
it where we can stop a crisis or something of that nature.
It's not as colorful now as it was then because, regardless
of how you look at it, if the sport is rambunctious, exciting, a lot of
controversy, I guess you could say, going on all the time, it makes for
good entertainment. And for that reason, I think, it might be getting to
the point where we're taming it down. It could hurt the
fans' interest in it.