Campaigns have grown more expensive and media-reliant
Campaigning has grown expensive, Holshouser explains. He laments the decline of personal politics that has accompanied this growth, and the intrusion of television, with its negative ads.
Citing this Excerpt
Oral History Interview with James E. Holshouser Jr., January 31, 1998. Interview C-0328-1. Southern Oral History Program Collection (#4007) in the Southern Oral History Program Collection, Southern Historical Collection, Wilson Library, University of North Carolina at Chapel Hill.
Full Text of the Excerpt
- JACK FLEER:
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And I suppose in a sense the magnitude of the entire campaign finance
situation has changed so much since you ran.
- JAMES E. HOLSHOUSER, JR.:
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There is no question about that. When I ran for the legislature the last
time, I had run three times before, I had a primary twice, well the last
time I had a primary. So I had had two primaries and four general
elections, was unopposed in two primaries, was unopposed in one general
election. Only in that last race, that last year, did I spend more than
the filing fee plus gas money and maybe about $50.00. The first
campaign I got some little cards that I took around to put in country
stores and filling stations and that was the one thing that I spent
other than my filing fee and gas money. Just
driving, I say gas money, my gas money driving around. I had the father
of a former girl friend give me $25.00 and that was the one
contribution that I go and that was sort of how the campaign was.
- JACK FLEER:
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But as we know from the research and the publicity now we are talking
about campaigns for the legislature that are hundred of thousands of
dollars.
- JAMES E. HOLSHOUSER, JR.:
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Our state senate campaign, two campaigns ago, at least one of the
candidates spent about $175,000. In urban campaigns it is
almost a given that you are going to have to raise that much money and I
think in the Wake County races they raised close to $300,000.
Of course what that does is that it lets them put a fair amount of
advertising out on television or do a lot of direct mail. I personally
have a lot of mixed emotions about the change that's
happened. I always believe that campaigns have the ability to help the
officer holder by getting out and listening to people. At the same time
North Carolina has got a lot more people today than it had when I ran.
If I saw and met a thousand people a day that's still only
350,000 people approximately in a year.
- JACK FLEER:
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That's a lot of people in a day.
- JAMES E. HOLSHOUSER, JR.:
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That is right and to do that every day. When you are just meeting them
that is not really doing much more than letting them see you. You can
reach them a lot more over the tube and it is with a lot less effort.
There is not question about that. But I am not sure that you can
adequately reach enough people on a personal way today without spending
the money for television to get your ideas across.
- JACK FLEER:
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And of course that is one of the major factors in the cost of campaigning
today. The magnitude is a least in part a matter of inflation and is at
least in part of matter of a greater variety of instruments for
campaigning. But the major part is the television coverage.
- JAMES E. HOLSHOUSER, JR.:
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And it is a catch 22 every way you turn it. The public you see all the
polls. We all know intellectually that you shouldn't be able
to buy an election by television. You shouldn't be able to
win a campaign by smearing the other guy. The public says they are not
going to vote for people who run negative ads but the history, you can
look at a poll and you can see your percentage here, and you can run
negative ads for three weeks and you will see your percentage going up.
It just says the polls they don't lie; just in a vacuum have
a feeling but when they get in the middle of it they do it anyway.