Organizing a boycott in Orangeburg County, South Carolina
Simkins describes how she helped to organized a boycott in Orangeburg County, South Carolina, sometime around 1956. The boycott occurred shortly after the Supreme Court handed down the <cite>Brown</cite> decision. In response to desegregation orders, the White Citizens' Council in Orangeburg had put an economic squeeze on the community's African Americans. Simkins, as state secretary of the NAACP, helped Orangeburg respond with an economic squeeze of their own. In particular, she describes how Coca Cola became a high profile target in the boycott.
Citing this Excerpt
Oral History Interview with Modjeska Simkins, July 28, 1976. Interview G-0056-2. Southern Oral History Program Collection (#4007) in the Southern Oral History Program Collection, Southern Historical Collection, Wilson Library, University of North Carolina at Chapel Hill.
Full Text of the Excerpt
- JACQUELYN HALL:
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After the '54 decision came down, the Orangeburg and Elloree parents
petitioned the school board to try to integrate the schools, and
economic pressure was brought on them, and a boycott was organized, and
so on. Were you involved in that?
- MODJESKA SIMKINS:
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I organized the boycott.
- JACQUELYN HALL:
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You organized the boycott?
- MODJESKA SIMKINS:
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Yes.
- JACQUELYN HALL:
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Tell me how that all came about.
- MODJESKA SIMKINS:
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I'll have to show you some literature on that. I'm too tired to tell you
about it now. But anyway, we did organize … we didn't call it
a boycott. You know, there's a law against boycotting in
the state. We called it a restricted buying campaign. But
then finally after the White Citizens' Council were organizing that area
for the purpose of putting an economic squeeze on the Negroes and
publicly announced it and boasted that they were going to do it. Then we
said, if they can put on a squeeze, we can put on a boycott. So then we
just used the boycott term openly. And more than that, we asked the
people who were trading in Orangeburg as far as possible to buy as
little as possible, and as far as possible to go outside of the
Orangeburg trading area. This was as it came up toward Christmas when
the squeeze was on. It came up during the latter part of the year, as I
remember. We asked the people to go either to Augusta, or Charleston, or
Columbia and do their shopping, go in car pools, and like that.
We did that. That was one thing we did. I ran across the other day the
list that we had, the boycott list. I remember another thing we did was
to list articles that we wanted the people not to buy. I mimeographed
them on my machine, and we cut them in little strips about like this,
and we stuck them under all the windshields at the big football games
down at Orangeburg. Then too, we knew that people had to trade
somewhere. So then we boycotted certain products. For instance, we'd say
… well, you see, the person who had the Coca Cola franchise
in Orangeburg refused to sell Coca Cola to blacks or to service the Coca
Cola vending machines in black businesses. So then we boycotted Coca
Cola. The national representative, black representative of Coca Cola,
Moss Kendrick, was sent in here to try to placate us. And it was about
that time—you were too young to
remember—but Coca Cola just outshone Pepsi Cola
everywhere.
- JACQUELYN HALL:
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Oh yes, yes.
- MODJESKA SIMKINS:
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But about that time, we got a picture in Jet magazine
of a Coca Cola machine, brand-new vending machine, sitting unused in an
outstanding Exxon station … it was not Exxon, Standard Oil
station in Orangeburg, not being able to make any money on it because
this franchise wouldn't sell to them. So that got all over the country,
and Negroes everywhere started to boycott Coca Cola. It was at that time
that Pepsi Cola really caught a foothold and moved out from that point.
I don't think that it's nationally recognized, but I know that it did.
And then we boycotted certain products. For instance, say for instance,
if they had National Biscuit Peanut Wafers and Tom's Peanut Wafers, we
would just take one, you know? And then tell them to leave the other on
the shelf. Or if it was a certain type of bread, we would say, buy this
bread and not that bread. And maybe we'd take the type of bread that was
sold principally in some of the main grocery stores because we knew
people had to buy bread. We knew they had to have milk. So the man in
Orangeburg who had the Coca Cola franchise had the franchise for Sunbeam
bread. He also had the franchise for Paradise ice cream. So we boycotted
those three things. We knew people wanted ice cream, they wanted bread,
they needed milk for their children, so we just made them on the list to
boycott. So it was a lot of strategic action.
- JACQUELYN HALL:
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How effective was the boycott?
- MODJESKA SIMKINS:
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Most effective, child. We closed one big apparel store down there. Those
people were glad through that area when that thing let up, when they
found out they couldn't just take those people's property and couldn't
just bring them to their knees. A lot of those colored people that were
pressured had been … if you were reared on a farm, you know
about the lien thing where you buy things altogether, and your crop
comes in, and you pay. And there wasn't anything wrong with their credit
record, but they just cut 'em off—dap! You don't get
fertilizer, you don't get seeds, you know, that type of thing. But we
sent in fertilizer; we fixed it so we could get seed. After about two
years of that, the banks and the merchants down there were glad to come
back in.
- JACQUELYN HALL:
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How was it settled finally?
- MODJESKA SIMKINS:
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It was settled by them just telling one or two, why, everything's all
right. You know, well, we got back in, kind of like you and your husband
have a fuss. And every now and then, he'll say, "Well baby, I
didn't mean it." You say, "You did mean it."
And after a while, he says, "Well, I'm not going to tell you
anything else. You can keep on loving me if you want," or
something like that. They just kind of made love and got back together,
you know.
I saw a truck farmer come in … he raised butter beans and snap
beans, I remember that, down in the Elloree area. I saw that man come in
one afternoon and pay $4,000 truck farm money to Victory bank
at one time. Well now, you know, if many of them pull that out, pulled
that kind of trade out of one of those little white banks down there,
they felt it, you see? Now he was just one. I saw that. And he was proud
as he could be 'cause in the spring when he came
in, he thought he was going to lose his farm. Had good
land—plenty of them around here have rich, rolling land. And
I guess a lot of those fellows thought, well, we'll bring them to their
knees and they'll lose their land. But none of them lost their
properties.
- JACQUELYN HALL:
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Who worked with you to organized that boycott?
- MODJESKA SIMKINS:
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The director of NAACP, executive director. You see, I was still state
secretary of NAACP.