There's really never been a time in the history of our company that
public policy hasn't had a pretty dramatic impact on our business. Now,
it's not been the same thing over the whole time, but public policy and
public emotions and the political winds have always had a dramatic and
direct bearing on our growth as a company and development as a company.
We were not—in 1970, we were not an industry. We were a mom and pop
business. There were 14,000 or so of us. There were ten thousand
landfills. The inventory that comprised the infrastructure was really
not known. It was a kind of a by guess and by golly sort of numbers.
There was not an EPA. There was not a regulatory framework. But the
first Federal initiatives and studies and grants where they found out
what was in garbage and what are the bad health hazards that can emerge
from not doing a good job with your garbage did in fact stir the public
interest up. The public actually, once they were sensitized to it, found
it quite offensive to have a burning dump right outside of town. Now it
was very convenient, but those people who lived over there, it was kind
of an obnoxious mess. It had rats and smoke and stink. In the bigger
cities, which North Carolina doesn't really have any big cities, it was
an even more of an obnoxious mess. It was a health hazard. The stuff was
either being put into a, the place you put garbage is normally into a
swamp or into some ravine. We just did a really bad job of it. Once the
public got onto that, then they expected more and then that drove public
policy and legislation to do a better job and to develop and construct
sanitary landfills. Then the public said that we don't want the
landfills close to our house. We know we need them, but put them next to
somebody else. That's the not in my back yard syndrome. So the end
result of that was it became very, very difficult. We were closing
substandard sites, but no one wanted you to open up another one. So
there was a period of time that we went through this great fear of
having a lack of capacity. When that occurred, anyone that had landfill
capacity started charging rather serious amounts of money to use up the
quote air
Page 18space. That was in the middle '70s. There
were actual lawsuits later that that had been contrived by certain
business people and there that was, it was a contrived capacity scarcity
thing only to feather their own pocketbooks or line their own
pocketbooks. That was not the case, but that was a very big issue back
in the '70s. I guess if you had to name the major driving force. It
comes down to this we talked about doing a better job and standards but
the recovery, resource recovery, that's the recycling part of it. The
public embraced that to a much greater extent than even the politicians
in their wildest dreams thought they would. The public said, 'We have
got to recycle these resources.' With that, up until that point, we had
basically a singular waste stream. It was some 200 million tons of solid
waste. It was in this singular stream. It was all headed to the dump or
the sanitary landfill, whichever way you call it. When we got into
recycling, we also got into multiple classes of landfills. We excluded
certain landfills, and we said that the landfill is not the final
destination. There are multiple destinations. The upshot of that was due
to public demand is this waste stream singular, split into thirty or
forty components and taken to different places. The sanitary landfill
wouldn't take a rubber tire. It had to go to yet another place. The
sanitary landfill wouldn't take brush. It had to go to another place. So
what that created was a lot of processing, and it created a lot of
transportation, and it created a lot of work. That work took this from
being a four billion-dollar industry in 1970 into the '90s, it suddenly
became a thirty-five to forty billion dollar business. So what had an
impact on us being successful is that the public said, 'Let's split it
into thirty-two different piles and take it to different places that are
further away.' That creates such an immense amount of work, we of course
charged for that kind of work but the public wanted it. We were there
geared up and ready to provide it and that had a dramatic bearing on our
company.