Trying to maintain a farm image, without so much stinky farming

Rapp discusses the town's effort at managing land use and the conflict between the desirability of a quaint farming environment and the reality of actual farms, which can stink. Rapp feels the economic pressure to move away from encouraging the growth of a farming community—instead of focusing on cultivating land, he is transitioning some of that land into a golfing community. He insists that this kind of development is part of the diversity of a growing place like Mars Hill, which will "be okay."