The qualities of a good auctioneer
Stephenson describes the attributes of a good auctioneer: one who is confident, energetic, sensitive to the flow of the auction, and adept at maintaining momentum.
Citing this Excerpt
Oral History Interview with Edward Stephenson, September 21, 2002. Interview R-0193. Southern Oral History Program Collection (#4007) in the Southern Oral History Program Collection, Southern Historical Collection, Wilson Library, University of North Carolina at Chapel Hill.
Full Text of the Excerpt
- WILLIAM MANSFIELD:
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Well, you say, the better you can do it, what makes a good auctioneer?
- EDWARD STEPHENSON:
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A lot of things. Most auctioneers, I don't know how many
you've Interviewed, but most (if not all of them)
I'm going to venture to say, that all of them think
they're the best. I think 90% of auctioneering is the nerve
to do it.. Or maybe 75% anyway. But you've got to be able to
carry a sale. –When I say carry a sale I mean start it. Anyone can sell
a row, like we did today, a row up and down. But a good auctioneer will
have to sell four top five hundred thousand pounds a day. When all the
hoopla's gone after the first two rows, and all the media is
gone and the sales and you're into the
"meat" of the sale an auctioneer has to go on and
carry sale to the last row. Not two rows, but 30 rows.
- WILLIAM MANSFIELD:
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Describe what you mean when you say, "carry the sale."
- EDWARD STEPHENSON:
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You have to keep it going, you have to keep the buyer s attentive. You
have to pay attention to the buyers and catch their bids and you have to
keep the flow going. You cain't sell one and stop, like
selling cars, you know? Or at an estate auction, you sell this table and
then say, Ok, next item." Or cars, you sell a car and then,
"next car." A tobacco auction, you sell a pile and
just continues. A good auctioneer starts at one end of the row and never
stops until he gets to the other end of the row and turns and comes
back. He don't stop and go, you keep going. You keep the flow
of the sale going. And, in turn, the buyers have to be on their toes,
looking at this pile and ready to sell the next
pile. You have to keep good harmony with them. Keep everybody happy. To
the best of your ability, keep everybody in a good mood. And keep
everything going.